Global cloud communications company, Infobip, has expanded to the Australian market, to provide local businesses with programmable communication solutions to simplify how they connect and engage with their customers.

With an increasing reliance on omnichannel communication solutions from brands, Infobip’s platform enables them to effectively manage and deliver engagement activities across the customer lifecycle with end-to-end conversational communication products and solutions.

With Software-as-a-Service (SaaS) and Communications-Platform-as-a-Service (CPaaS) offerings, Infobip helps businesses develop strategy around omnichannel customer engagement, identity and user authentication, digital cloud contact centre solutions and more.

“We are all about ensuring organisations can provide customers with what they need, when they need it and deliver the right message in the right moment on the appropriate channel,” Infobip regional manager for Australia and New Zealand, Jonathan Ryan (pictured) said.

“With the Australian retail sector growing by $6.3b from 2019-2020, we are coming in at the perfect time to help organisations and businesses increase customer loyalty, improve customer experiences and grow brand awareness.”

Infobip recently raised US$500 million to support its growth. Last year, Infobip acquired cloud-based mobile messaging solution company, OpenMarket and in 2021, acquired leading global SMS firewall provider, Anam Technologies, global VoIP providers, Peerless Network, and Shift Conference.

Following the acquisition of OpenMarket, Infobip gained local employees and established a new office in Sydney with plans for an additional office in Melbourne.

“While we already work with some Australian customers, a local presence gives us the resources to embed ourselves in the Australian market. Consumer expectations of relevant, timely and quality communications from brands continue to increase – and the entire communications matrix can seem complex. We are confident that our omnichannel solutions will solve the communications puzzle for businesses,” Ryan added.

Infobip is committed to data security with the platform being GDPR and ISO 27001 compliant, along with supporting local regulations, such as the Consumer Data Right (CDR). It has also passed HIPAA attestation.