Leading partnership management platform, impact.com, has integrated with CRM platform, HubSpot and is now listed in the HubSpot App Marketplace, following integrations with BigCommerce and Shopify in the first half of the year.

Through this partnership, HubSpot users can integrate with impact.com’s partnership management platform to quickly launch a partnership program, and track and attribute each partner’s value as leads travel through the sales funnel.

HubSpot users can now uncover how those partner touchpoints are interacting with other channels, discover new partners, and automate payouts tied to smart, electronic contracts that only pay when a partner drives tangible business results. 

“We are thrilled to offer our users an integration with impact.com, especially given the company’s strength in the B2B SaaS space,” HubSpot vice president of platform ecosystem, Scott Brinker said.

“Our customers turn to HubSpot for the best-in-class offerings, and we look for the same in our partners. impact.com has carved out a space in the market that allows for the establishment and execution of successful partnerships that drive high ROI, and we are excited to see how our users leverage these offerings to further their businesses.” 

B2B SaaS companies, and others within impact.com’s customer portfolio, leverage impact.com’s digital contracts to quickly create contract terms that reward partners for driving results, like qualified opportunities, subscription upgrades, or signed deals. 

Additionally, partners can easily refer leads through a lead submission form on their partner dashboard that is integrated with a CRM. On the flipside, partners can see how their referrals are progressing through the sales funnel and surface what payouts to expect from converted leads.