IKEA customers are being offered even more value through the IKEA Family loyalty club with the introduction of reward keys – a nod to the iconic Allen key. 

IKEA Family members can collect digital reward keys through purchases and interactions with IKEA. As their collections grow, they’ll be able to unlock rewards, such as free meals and items from the IKEA restaurant including Daim cake and Swedish meatballs, product vouchers and discounts on delivery services.  

IKEA is making it easy to collect reward keys with no trip into store required. Reward keys can be collected through interactions with IKEA such as booking and attending a planning session, making online or in store purchases, registering and attending free IKEA Family events or workshops or by simply logging into their IKEA Family account.  

IKEA Australia head of marketing, Kirsten Hasler said, “Taking advantage of the IKEA Family loyalty club has never been easier with reward keys – simply collect keys and choose from our selection of helpful rewards.  

“With reward keys, we’re able to acknowledge our customers’ engagement and recognise their spend by offering rewards throughout the customer journey, whether that be instore, online or via the app.   We are proud to be known for our big blue box stores. Now reward keys give us the opportunity to make our loyalty program even more accessible to customers – no matter how they engage with us.”

Since its launch in Australia in 2010, the IKEA Family loyalty club has gained 3.2 million members nationwide and continues to grow exponentially with one new member joining every 74 seconds.   

IKEA Family members will retain the same instant benefits they had before, including member discounts, events, workshops and give-back projects.