Leading customer relationship management (CRM) platform, HubSpot has been recognised in the G2’s Spring 2022 CRM Grid Report with its Sales Hub product named the best CRM software, gaining high marks for customer satisfaction and likeliness to recommend.

Sales Hub also scored highest on the Spring 2022 CRM Enterprise Usability Index, based on feedback from real users on G2, the world’s leading business solutions review website. 

“HubSpot is grateful to be honoured as the number one CRM software in G2’s Grid, which is a huge achievement. HubSpot is driving success and growth for so many customers, and this award is the direct result,” HubSpot chief product officer, Stephanie Cuthbertson said.

“Building a well-crafted CRM platform that helps our customers grow better is central to our mission. We’re proud to build a great experience customers love, and a platform that’s powerful, easy to use and most importantly, helps drive success for our customers.”

As Australian parcel delivery service Sendle grows beyond one million customers, personalisation has been key, which is why it turned to HubSpot to gain a more nuanced view of its customers.

“HubSpot is the control centre for our business, from optimising sales and customer onboarding flows, to understanding key segments and personalising our communications. The real challenge for us is consistent communication – we must be across everything the customer does, so having a single unified view with HubSpot helps us message correctly and provide real value to our customers,” Sendle chief marketing and customer officer, Eva Ross said.