Australian beauty brand, CheekyGlo has partnered with digital experience agency, UniDigital, to enhance its digital marketing efforts with a focus on increased return on advertising spend.

Using UnDigital’s strategy, CheekyGlo will serve highly targeted ads on Facebook and Instagram to engaged consumers, resulting in quality lead generation and an uplift in revenue. With UnDigital’s methodology, CheekyGlo will be able to gradually increase their return on advertising spend (ROAS) as their ads reach an engaged audience that leads to repeat conversion.

CheekyGlo co-founder, Allen Fu said, “We’ve been in market for 10 months and from day one, we’ve been on a mission to excel. I understand the importance of a holistic marketing strategy for Facebook and Instagram, particularly as a beauty brand. As such, I’ve been passionate about finding the right digital partner to support our growth, overcome challenges and achieve our goals.”

CheekyGlo co-founder, Xixi Lu added, “Facebook and Instagram advertising is hugely important to our business. Almost half (46%) of our sales come directly through these platforms so we’re aware of how important it is to get the strategy right. UnDigital came recommended to us and after a meeting with them, we knew our energies matched and working with their team would be the right move to achieve these goals.”

UnDigital is now working with CheekyGlo to refine their target audience, create engaging content and set up efficient lead generation strategies to ensure success.

UniDigital co-founder and strategic director, Kristen Cornale said Allen and Xixi have ambitious targets for CheekyGlo but there’s no use in shying away from their goals.

“They have the materials, the appropriate collateral and the drive to set them up for success. We have the skills and the expertise to take their vision and make it an actionable outcome. The key ingredients for success are there and I’m excited to watch as the results unfold over the next few months.”