Gumtree Australia, CarsGuide, and Autotrader managing director, Mark Kehoe has confirmed three key leadership appointments to support the strategic evolution of the business. 

Gumtree, CarsGuide, and Autotrader brands integrated in June 2020 and the combined business, via eBay Classifieds Group, was then acquired by global online classifieds specialist Adevinta earlier this year.

The refreshed leadership team will guide further integration of the business, with a focus on each brand leveraging from one another, realising synergies, and identifying growth opportunities.

Chief marketing officer, Manisha Seewal.

Daniel Evans (featured image) joined as chief product officer (CPO) in August, Manisha Seewal joined the business as chief marketing officer (CMO) in October, and Shannon Fitzpatrick has been appointed director of commercial partnerships (DCP).

“As we look to the future, we need the best in the industry to help drive our strategy and realise the potential of our integrated business. Manisha, Daniel and Shannon all have a key role to play in that evolution,” Kehoe said.

Director of commercial partnerships, Shannon Fitzpatrick.

“Manisha offers highly relevant marketing experience in both horizontal and vertical classifieds businesses, Daniel comes with a deep knowledge of product development in the transactional and mobile-first realm, and Shannon understands the role of data and how to connect with audiences through solutions that are client-centric.

“With oversight from our new leadership team, our brands will work closely to deliver results across every part of the business, from marketing and technology to media and beyond.

“We’ve already seen a great example of the business integration benefits through our digital product development and the adoption of specific motors solutions from CarsGuide and Autotrader across the Gumtree platform. Likewise, we’re also seeing terrific value in offering our motor dealers listings across all three sites allowing them to reach larger audiences.”