Google Cloud has introduced Product Discovery Solutions for Retail to help retailers enhance their ecommerce capabilities and deliver highly personalised consumer experiences.

With Google Cloud’s Product Discovery Solutions for Retail, retailers can implement seamless search and recommendation capabilities that enhance consumer engagement and improve conversion.

Google Cloud vice president of retail and consumer, Carrie Tharp said, “As the shift to online continues, smarter and more personalised shopping experiences will be even more critical for retailers to rise above their competition.

“Retailers are in dire need of agile operating models powered by cloud infrastructure and technologies like artificial intelligence and machine learning (AI/ML) to meet today’s industry demands. We are proud to partner with retailers and bring forward our Product Discovery offerings to help them succeed.”

In collaboration with some of the world’s leading retailers, Google Cloud’s Product Discovery Solutions for Retail bring together state-of-the-art AI algorithms with the highly scalable infrastructure of Google Cloud.

Recommendations AI enables retailers to deliver highly personalised product recommendations at scale and across all channels. The solution can piece together the history of a customer’s shopping journey and serve them with customised product recommendations. Recommendations AI uses Google Cloud’s latest machine-learning architectures for retailers to dynamically adapt to real-time user behavior and changes, accounting for variables like assortment and pricing.

Vision API Product Search allows retailers to adapt to product inspiration and discovery whether that happens from retailer specific websites or social media platforms. Vision API Product Search allows shoppers to search for products with an image and receive a ranked list of visually and semantically similar items. Vision Product Search uses ML-powered object recognition and lookup to provide real-time results of similar, or complementary, items from retailers’ product catalog.

Google Cloud Search for Retail, available in Private Preview, pulls from Google’s deep understanding of user intent and context to provide retailers with high-quality product search functionality that can be embedded into their websites and mobile applications. Retailers benefit from Google’s advanced search capabilities to provide intuitive search functionalities that are configurable to meet specific needs. With Google Cloud Search for Retail, retailers can ensure their shoppers find exactly what they are looking for at every step of their shopping journey.