Software company, Freshworks has launched an integration with Google’s Business Messages for Freshchat, Freshdesk Omnichannel and Freshsales Suite.

This integration can help businesses reach and support their customers directly on Google Maps and Google Search mobile apps – making it easy for agents to support consumers in the places they most commonly use to find local goods and services.

“Speed and convenience are key for a great customer experience. The integration with Freshworks makes it fast and easy for businesses to have conversations with their customers within the Google apps they know and love,” Google director of business communications partnership, Bart Jenniches said.

The integration of Freshworks products helps improve brand value with enhanced accessibility and better discoverability for customers, deliver unified conversational experiences, offer more timely support and personalised experiences, and improve CSAT scores by resolving queries faster in real-time.

“Consumers want immediate responses through the channel of their choice. Our integration with Google’s Business Messages gives local businesses the power to do just that while retaining a unified view of the customer, making it easier for agents to manage conversations and resolve issues on the right channels,” Freshworks chief product officer, Prakash Ramamurthy said.