Companies around the world have increased customer retention by using Freshworks’ conversational AI bots to automate communication with buyers through WhatsApp, Instagram Messaging, and Facebook Messenger.
With over two billion daily active WhatsApp users, nearly two billion daily active Facebook users, and more than two billion monthly active Instagram users, Meta provides the world’s most popular messaging platforms.
The Meta Business Messaging integrations with Freshworks’ CX and CRM products make customer and prospect engagement easy for support, sales, and marketing teams. With Freshworks AI-powered bots, businesses can tailor and automate messaging journeys for each channel, configure workflows across multiple channels or languages, and efficiently train bots with NLP learning capabilities.
Freshworks chief product officer, Prakash Ramamurthy said, “Our partnership with Meta is a testament to the true value of Freshworks’ products. Freshchat and Freshmarketer seamlessly integrate with Meta’s main messaging platforms – WhatsApp, Instagram Messaging and Facebook Messenger – enabling businesses to communicate with their customers quickly and easily, resulting in a better customer experience.”
Meta business messaging director of partnerships, Kyle Jenke said, “Messaging is how people and businesses want to communicate and get business done. Businesses of all sizes are embracing this shift and finding new opportunities to better engage with customers, offer support, and drive sales. We’re excited to work with Freshworks to make WhatsApp available for more businesses to better manage the end-to-end customer journey on our messaging platform.”