2024 marks five years of the #FinishWaterWaste initiative and partnership with not-for-profit organisation, Rural Aid. Since 2019, Finish and Rural Aid have delivered more than 20 million litres of water and more than 150 domestic water tanks to drought and disaster impacted farmers and regional communities across Australia.

Finish remains committed to raising awareness on the need for water conservation and security in Australia through its long-term partnership with Rural Aid and educating Australians on water saving tips. Finish dishwashing tablets allow households to skip pre-rinse and using the dishwasher over handwashing can save up to 180 litres of water weekly.

Rural Aid CEO, John Warlters said, “We’re grateful to Finish for their support over the past five years. Together we are committed to providing relief to Aussies who are most impacted by the harsh climate and drought-like conditions. Through the #FinishWaterWaste initiative, we’ve been able to make a significant impact within rural communities, and we’re looking forward to extending our support throughout the year ahead.”

Bringing wider attention to water scarcity, former Olympic swimmer, Libby Trickett, is playing her part to help #FinishWaterWaste by encouraging households to get involved through simple water saving actions like skipping the rinse.

“Turning off the tap at ‘Australia’s biggest kitchen sink’ at Sydney’s Bondi Icebergs pool in 2019 was such an iconic moment. It’s incredible to reflect on what the past five years of partnership between Finish and Rural Aid have done for our farmers and rural communities. Access to water is a basic need – we all deserve to have access to clean water for ourselves and for our families,” she said.

“With water being such a huge part of my life, I’m committed to raising awareness on water conservation and truly believe that we all have a part to play. It can be as simple as skipping the pre-rinse before using your dishwasher or cutting your shower time a little shorter.”

Reckitt Hygiene head of purpose and sustainability, Laurie Ferland-Caouette commented, “With some parts of the country already experiencing the harsh effects of El Niño, we’re working with Rural Aid to help deliver water tanks to communities who need help to conserve water and drinking water to those who are in low supply.

“We’re grateful to work in consultation with Rural Aid who advise on what type of support is needed and where it is best directed. We’re proud of this long-term partnership and will continue to support our rural communities throughout the year ahead.”

Consumers can get involved by purchasing Finish Ultimate Plus at Coles between 10 January and 6 February 2024. For every pack purchased, Finish will donate $5 to Rural Aid, up to the value of $200,000 to support farmers.