Ferrero Australia is set to trial 100% recyclable Kinder Bueno point-of-sale displays, saving more than 10,000 square metres of plastic.

By August, there will be 3,000 new dumpbins, featuring a biodegradable varnish, on display in retail stores around Australia. The move will be the first trial of 100% recyclable displays by Ferrero Australia, with each dumpbin set to save 3.75 square metres of plastic. The initiative reflects Ferrero’s sustainability strategy to reduce the company’s carbon footprint by 2030.

Ferrero has developed this trial in partnership with point-of-sale supplier Think Display which is developing its own in-house initiatives to reduce waste and landfill. Think Display currently has eco-friendly policies such as carbon neutral shipping and utilises soy-based inks in display materials.

The trial is just one of several initiatives as Ferrero moves towards 100% recyclable displays. Recyclable bamboo moulded clips are currently being tested to replace plastic corr-a-clips in Nutella towers to further reduce plastic going to landfill.

Ferrero’s commitment to sustainability has been recognised locally as a finalist for the Business Leadership Award at the New South Wales Green Globe Environment awards in 2019.