Product of the Year (POY), the world’s largest consumer-voted awards, has commenced its search for 2024 winners. Now entering its 15th year in Australia, brands are invited to enter their best and most innovative products to be in the running to win one of the highly coveted award categories.
To enter the list of prestigious products and household brand names, products must be launched between December 2021 and May 2023 and demonstrate innovation through their packaging, function or design. POY encourages small businesses and brand-new products to enter, as well as any known brands that have redesigned or adapted their products.
The POY Awards assist consumers in choosing items that guarantee value for money. The POY Logo has become highly recognisable and has proven to be a powerful marketing message with winners, typically seeing their sales increase by an average of 10% to 15%.
Winning products will be announced in November 2023 and will receive the right to use the POY seal in marketing communications for one year.
POY managing director, Sarah Connelly said, “We’re celebrating 15 years this year. Every year we see brands evolving their products to suit shifting consumer needs and demands. It’s been so impressive to see so many brands enter over the years, and we’re excited to continue this trajectory into 2024.
“For the 2023 awards program, POY is excited to continue to offer new businesses the chance to enter the ‘Ones To Watch’ category, which recognises innovative products from smaller companies or start-ups who may not have the budget or distribution to enter into the full awards program.”
POY offers ongoing support to businesses by maintaining reduced Covid pricing for the 2024 Awards program: $3,500 Nielsen Research fee which offers a unique survey of over 5,000 shoppers and their thoughts on your products, and $15,000 Winner’s Fee. Brands entering the ‘Ones to Watch’ category only pay the research fee.
To enter your product into the awards, or find out more if your brand is eligible for the Ones to Watch Award category, visit here.