Leading SaaS business for loyalty, personalised promotions and omnichannel marketing solutions, Eagle Eye, has launched EagleAI, a customer-centric data science solution powered by AI.

EagleAI helps retailers and grocers better meet customer needs, optimise promotional spending, increase ROI, and enable one-to-one engagement to drive loyalty.

EagleAI automates the process of connecting and structuring customer data across touchpoints and uses ML and AI to create uniquely personalised offers for customers rather than curating the ‘best fit’ set of offers.

Eagle Eye CEO, Tim Mason (pictured above) said, “At Eagle Eye, we’re on a mission to power the personalised marketing revolution and launching EagleAI represents a significant step on that journey. We believe that personalisation is the retail version of the Golden Rule – treating people as they would like to be treated – and with EagleAI, retailers can put this into practice in a real, scalable, efficient way.”

At the heart of EagleAI is a set of ML algorithms that factor product affinity, shopping predictions, promotional responsiveness, budgetary controls and more. Working simultaneously, the algorithms create and target the right offers for the right individual.

This creates the ability to build personalisation at an individual level and execute at scale, unlike other retail marketing platforms which lack the capacity to deliver individual offers to hundreds of thousands or millions of customers. Likewise, traditional mass marketing may be able to reach large groups, but not with individualised offers.

Eagle Eye developed EagleAI after it acquired Paris-based SaaS company, Untie Nots in early 2023. Leveraging the expertise of the Untie Nots team, the power of the Eagle Eye AIR platform and Google Cloud technology such as Vertex AI, EagleAI is a standalone solution under the umbrella of the Eagle Eye Group.

Untie Nots co-founder, Zyed Jamoussi added, “Our vision for EagleAI is to empower businesses to personalise the end-to-end customer experience while maximising ROI. We’re giving retailers the capability to manage the full complement of promotional, loyalty and media investments for every individual customer across every business unit.”