Commerce media company, Criteo has introduced its Connected TV (CTV) solution in Australia, using its unique audiences and access to data alongside full-funnel management and full-service support to help customers achieve measurable outcomes.

The use of CTV as a retail and marketing tool is growing in Australia, nearly one-quarter (24%) of Australians actively used a CTV in 2021, up from 18% in 2019, according to Criteo’s recent Shopper Story Survey. As ad-supported CTV platforms are continuing to emerge in the ANZ market, video is becoming an essential part of advertising strategies.

Consisting of non-skippable, in-stream ads, Criteo’s CTV offering is now available with customised audience targeting, enabling marketers to combine Criteo’s global Shopper Graph and propriety data assets to reach and influence audience segments more accurately.

Marketers can also combine sequential messaging strategies across every stage of the shopper journey, using highly visual content to build awareness with new customers, while leveraging the best of Criteo’s performance capabilities to continue conversations with existing customers.

Through full-funnel marketing reporting, Criteo can show marketers the impact of their awareness campaign on their other Criteo campaigns, to help them better understand the influence CTV has on the path to purchase.

As one of the largest media buyers, Criteo’s relationship with Supply Side Platforms (SSPs) and nearly 5,000 direct publisher partnerships provide greater access to inventory and better buying efficiencies.

“This new offering will allow our customers to reach consumers through an increasingly popular platform,” Criteo managing director for Australia and New Zealand, Colin Barnard, said.

“Utilising Criteo’s Shopper Graph, which taps into data from 75% of the world’s online shoppers, we assist in growing awareness for brands and building on this through our strong advertising solutions for a full-funnel approach. We are proud to see Criteo continuing to innovate and provide Australian brands with the tools needed to successfully engage consumers online.”