Coca-Cola is bringing its Coca-Cola Foodmarks platform to Australia, celebrating local food landmarks across Melbourne.
Coca-Cola has teamed up with a selection of local restaurants and cafes to offer exclusive specials and promotional deals that showcase the diverse flavours of Melbourne’s food culture. Participating venues include the renowned Hu Tong Dumpling Bar, burger haven, Royal Stacks and Mr Bo from the team at Spicy Fish, among others.
The campaign encourages the discovery of new food experiences while savouring the taste of Coca-Cola.
Coca-Cola Foodmarks has created a user-friendly map that serves as a guide to the city’s best places to eat and enjoy a Coca-Cola including hidden gems and popular local favourites.
The Coca-Cola Company South Pacific marketing director, Kate Miller said, “Melbourne’s dynamic food scene makes it the ideal location for the debut of Coca-Cola Foodmarks in Australia. We are proud to launch Coca-Cola Foodmarks in a city as rich in culinary diversity as Melbourne, and we invite everyone to make new food memories with friends, family, and of course, with a Coca-Cola in hand.”
She added: “Melburnians are passionate about their food, and Coca-Cola is passionate about bringing people together. That’s why we’re excited to help food enthusiasts explore the best of what this city has to offer. So, whether you’re craving tapas, dumplings or a burger, Coca-Cola Foodmarks helps you navigate Melbourne’s food scene.”
Foodmarks builds on Coca-Cola’s global A Recipe for Magic campaign, highlighting the joy of shared meals and the meaningful relationships developed over food.