Cadbury is supporting Women Sport Australia and offering a donation of $150,000 to launch the ‘Get in the Game Grants Program’ to provide girls across the country with more opportunities to feel comfortable and confident participating in sport.

The grants program is now open and invites all grassroots girls’ sporting clubs and associations in Australia to register for their opportunity to win a Cadbury Get in the Game Grant. Grant winners will receive up to $5,000 worth of funds to support the purchase and design of new female-friendly sporting attire, to navigate uniform barriers and ensure ongoing participation.

“We know how important it is for young girls to feel comfortable when it comes to playing sport. Certain uniform designs can deter young girls from enrolling in sport. They might be designed for boys, be poorly cut, too tight or not cater to different body shapes,” Women Sport Australia president, Gen Simmons said.

“In turn, this can result in participation drop off. The costs associated with the purchase of sporting uniforms can also be a roadblock. We’re so thankful for Cadbury’s support, providing WSA with the ability to offer grants to local girls’ sporting clubs and associations, which we hope will provide uniform barrier solutions, and allow girls to feel comfortable, confident, and able to continue their sporting pursuits.”

Recalling her own experience, Cadbury Get in the Game ambassador and Matildas star defender, Alanna Kennedy said, “I remember looking forward to getting new training gear for the season and being so disappointed when opening the bag to find it was all men’s cut – long shorts and shirts that sat tight or clumped up around the hips.”

Mondelez International marketing manager for equity and sponsorships, Jessica Finger added, “For Cadbury, it’s critically important that females have as many sporting opportunities as their male counterparts. We want to shine a light on Australia’s female sporting role models and provide a platform for their amazing achievements, while breaking down barriers for the next generation.”

Registrations for the Cadbury Get in the Game Grants will close on Friday 10 December 2021 at 5pm. Grant applications will go through a robust process by the panel of judges including Mondelez International’s Adam Lidis, Women Sport Australia’s Bec Reed and Victoria University professor, Clare Hanlon.

Judging will take place during January, with recipients announced on February 21 2022.

Photo credit: Sarah Morton/AFL Photos.