Byron Bay brand, We* the many, which produces carbon neutral gourmet health food with the principal purpose of investing 50% of profits into carbon reduction projects, has revealed its new-look mono-material recyclable packaging.
The announcement coincides with a Woolworths partnership that will see the climate first gourmet breakfast range, including its popular Prebiotic granola and seasonal pink Antioxidant porridge, stocked in the supermarket chain’s new ‘Health Food Pantry’ aisle.
“The packaging focuses on the scientifically proven functional health benefits of the ingredients and is now made from single polymer plastic that can be recycled back into a high value product with multiple uses. This gives consumers a product choice that is not only good for their health, but also good for the planet,” co-founder, Will Brook said.
The partnership will see all four products — Prebiotic Granola, Antioxidant Granola, Turmeric Granola and Antioxidant Porridge — available nationwide in 332 Woolworths stores. Produced locally in the NSW Northern Rivers, the range is carbon neutral, preservative and additive free, non-GMO and vegan friendly.
Built on a sustainable business model where investing in climate change is core to business success, We* the many has invested in green bonds since launching in 2020, with its next climate positive investment target of $100,000.
“We want to integrate business and investing in the climate as a commercial solution, that over time, can make an even bigger impact on the climate as our investments and business grows,” Brook added.