Streaming technology company, Brightcove is solidifying its leadership position in the video monetisation space by introducing Ad Insights. The new solution transforms the way media companies measure ad tolerance and revenue optimisation by analysing audience engagement across their advertising and calculating the impact of advertising intensity.
By leveraging advanced machine learning models and proprietary metrics, Ad Insights will provide Brightcove customers with detailed analytics and insights that accurately portray viewer tolerance for ads, enabling them to optimise their ad load without disrupting the audience experience and retention.
Ad Insights reduces the complexity of gathering data on ad performance and audience impact through Brightcove’s unified video platform, empowering customers to see the correlation between ad intensity, viewer engagement and tolerance for ads across dimensions, including players, devices, regions and content.
Customers of Brightcove’s Ad Monetisation service are currently being onboarded for the new Ad Insights capability.