Boody has unveiled a new national brand campaign, in partnership with Women’s National Basketball League (WNBL), calling for access to period products for all. 

The campaign has launched in line with the WNBL’s Fighting Period Poverty round (24-31 January), with the partnership raising awareness for the 51% of women and girls using makeshift materials as menstrual sanitary products.

WNBL players including Bec Cole, Jordin Canada and Kelsey Griffin share their personal stories of the impact of menstruation and need for more candid dialogue.

As part of the campaign, Boody will donate 1,000 pairs of period underwear for people living in period poverty. For every pair of period and leak-proof undies purchased online during the Fighting Period Poverty round, Boody will donate a pair to Share the Dignity, providing period care for women in need. 

Throughout the Fighting Period Poverty round, WNBL players wear themed t-shirts in pre-game warm-ups as well as sport ‘Bloody Good Socks’, with both items available for purchase, all funds raised going to Share the Dignity.

The basketball community can get involved and support the cause by bringing sanitary items to place in collection bins at game venues around the country, sharing social content or buying a pair of Bloody Good Socks.

Boody is running a Buy 1, Gift 1 initiative. Until January 31, for every pair of period and leak-proof underwear purchased online, Boody will donate a pair to Share the Dignity, providing period care for women in need. Boody has committed to donating at least 1,000 pairs of their period and leak-proof underwear styles.

Boody global head of brand and marketing, Ruth Haffenden said, “We’re proud to be involved in the WNBL Fighting Period Poverty round, highlighting an issue that affects 20% of menstruating individuals in Australia. Initiatives like this show the real difference we can make together, and we’re honoured to collaborate with WNBL and the exceptional players to drive awareness and provide support to those in need.”

WNBL head, Christy Collier-Hill added, “The WNBL is the only professional league in Australia that has a round aimed at Fighting Period Poverty. As a women’s league, it’s important we support issues that affect women and girls, and we’re proud to be working with Boody to positively impact period poverty in Australia.”