Leading Open SaaS ecommerce platform, BigCommerce, has launched a new advertising coupon program with TikTok to give matching ad credits to qualified merchants, encouraging them to explore TikTok’s suite of ad solutions.

Qualified merchants of all sizes based in the US, UK, Australia and Canada that spend $300 on ads will receive $1,000 in advertising credits from TikTok and BigCommerce.

The program offers an opportunity for merchants to build their business and brand by surfacing their products where shoppers already are, according to BigCommerce vice president of revenue growth and general manager of omnichannel, Sharon Gee.

“By supporting merchants with low-cost, low-risk opportunities to advertise on TikTok, BigCommerce is giving them a powerful incentive to experiment with a leading channel and unleash their creative side to better reach and engage with new and existing customers and drive growth for their businesses,” she said.

Merchants can directly access the TikTok for Business app via the BigCommerce Channel Manager creating a one-click experience to place the TikTok pixel, sync their catalogues, and begin producing ad campaigns.

Using TikTok Ad Manager, merchants can design and set campaigns, as well as define their target audience with TikTok’s recommendation system taking care of the rest. By tapping into unique engagement solutions and immersive formats such as easy-to-create video ads, merchants can creatively and authentically connect with audiences around the world.

With TikTok, merchants can create custom audiences based on website visitor events, attach goals to these events and measure campaign performance across conversions, allowing for better decision-making based on actual data results.

Through TikTok Shopping, merchants can create a shoppable tab on their account to showcase products that directly link to online store checkout pages, making it easy for shoppers to explore and purchase.

TikTok head of ecosystem partnerships, Melissa Yang said, “The shopping experience on TikTok is all about discovery – we’ve seen businesses of all sizes use our platform as a creative outlet to engage new audiences, and ultimately drive sales. We’re thrilled to be working with this innovative group of partners and making it easier than ever for their merchants to be discovered by our community.”