Australia’s home-grown digital wallet and payments app, Beem It is launching a new rewards feature enabling small businesses to create bespoke offers. 

Beem Rewards will provide 1.5 million Beem customers with the opportunity to earn cashback on their spend and receive offers and rewards from small businesses that join the program. A ‘map view’ enables customers to discover the location of participating businesses and available offers.

Beem It CEO, Mark Britt said the rewards landscape was going through significant change and was set for a big shake up with the new Beem Rewards program scheduled for release in the coming weeks.

“Beem Rewards is a major new capability that propels the much-loved local digital wallet well beyond its renowned core social payments functionality – like splitting bills, keeping shouts civil and paying back mates,” Britt said.

“It helps consumers that opt in to support Australian businesses and potentially get something back in return. After two tough years, Australians understand it’s time to back local businesses. Beem Rewards gives businesses a new platform to connect with customers and foster better relationships.” 

Rewards funds return to a ‘jar’ within a participating customer’s wallet which can be cashed out to a nominated debit card. 

Small businesses can sign up for a trial here.

Beem It is issued by Digital Wallet Pty Ltd, part of the eftpos group.