Adobe has unveiled a new beta version of its all-in-one content creation app, Adobe Express, which makes it fast and easy to design and share social media posts, videos, images, PDFs, flyers, logos, and more, at the Adobe Summit EMEA 2023.

The latest version of Express brings the power and precision of Adobe’s photo, design, video, document, and generative AI tools into a new all-in-one editor, to create social video content, touching up images, editing PDFs, and laying out designs, fast and easy.

With PDF support integrated, it’s now easier to import, edit and enhance PDFs to create documents. Seamless integration with Adobe Creative Cloud and Adobe Experience Manager makes it simple to stay synced across applications, collaborate in real-time, and deliver on-brand content at scale.

Firefly is now embedded directly into Express workflows, enabling creators to generate images and text effects with simple text prompts to enhance social media posts, posters, flyers, and more.

The integration of Firefly with Express allows enterprises to produce limitless variations of on-brand creative collateral, scaling content creation beyond creative teams. Firefly content is trained on a unique dataset and tagged with Content Credentials, bringing critical trust and transparency to digital content.

“The new release of Adobe Express brings together technology from Photoshop, Illustrator, Premiere and Acrobat with our Firefly generative AI models into a fun and easy web application experience allowing everyone, from individuals to large organisations to create content that stands out,” Adobe president of digital media, David Wadhwani said.

“Creators can now make stunning videos, designs and documents faster than ever before and our seamless workflows with our flagship applications give Creative Cloud subscribers even more control over the creative process.”

Adobe is partnering with Google to bring Firefly and Express to Bard, Google’s experimental conversational AI service. In the coming months, Firefly will become the premier generative AI partner for Bard, powering and highlighting text-to-image capabilities.

With the new Bard by Google integration, users can describe their vision to Bard in their own words to create Firefly generated images and then modify them using Express to create social posts, posters, flyers and more with inspiration from the largest collection of templates and assets.