Australian-owned premium kitchen and bathroom supplier, ABI Interiors, recently launched its first Trend Badge campaign to inspire shoppers seeking home renovation and design ideas. ABI is the first retailer in Australia to exclusively launch a Trend Badge campaign from Pinterest Predicts.

ABI shaped its campaign around the Pinterest Predicts trends Chance of Showers, which reflects how Pinterest users are searching for ways to transform their bathroom into a spa sanctuary with both shower design and routines. 

Pinterest Predicts is Pinterest’s annual global trends report that helps inform brands and retailers about trends that will emerge across home, beauty, fashion, food, wellbeing, parenting, travel and design.

Pinterest’s Trend Badge is an insights-driven advertising solution that enables brands to tap into the top themes, with inspirational content and ideas that Pinterest users are searching for during key seasonal moments. Advertisers can own a particular trend on Pinterest and be the only brand to have the Trend Badge on Pins for the idea in that country.

ABI Interiors head of marketing Tess Lovell said, “This is our first Trend Badge campaign on Pinterest and is the ideal opportunity to undertake brand building activity, leveraging Pinterest’s insights.

“Our aim is to inspire and engage shoppers who are in the planning mindset, showcasing how our key products within the ABI range of high-end finishes can help consumers create a spa sanctuary at home. The insights from Pinterest around the trend align to our products, our renovation and design offerings and our target audience.”  

Pinterest sales director, Lottie Laws added, “Shopping is central to the Pinterest experience and why 450 million people come to the platform every month. The majority of people who use Pinterest, come with the intention to shop, and brands such as ABI are able to get in front of people when they are in their shopping journey from inspiration through to purchase.

“ABI is a great brand to launch the first Pinterest Predicts campaign this year and they have truly tapped into the value of Pinterest’s insights, while showcasing their compelling range of products, when people are actively searching and planning.”