Global payments platform, Adyen has partnered with True Alliance, one of Australia and New Zealand’s largest retailers, distributors and licensees of premium accessories, fashion, sports and outdoor brands. The partnership sees Adyen process payments across all of True Alliance’s brands, both in-store and online.

True Alliance, which has 19 brands in its portfolio, including, Ben Sherman, Lacoste, Nautica, Speedo, The North Face, Under Armour, Lee and Wrangler, sought a payments partner that could offer a single overview of in-store and online transactions.

Adyen was selected to implement its Unified Commerce technology stack across True Alliance’s operations. It switched 23 brand websites to the Adyen platform ahead of the Christmas period, with zero impact to orders, providing True Alliance with an instant, single overview of peak season transactions and real-time shopper insights.

In-store, Adyen rolled out its point-of-sale (POS) terminals across all 100 sites, integrated with Adyen’s Unified Commerce platform – enabling seamless customer journeys across True Alliance’s portfolio. Customers now benefit from improved customer experience, including cross-channel returns capabilities.

A unified view across in-store and online, and across all its brands, has helped True Alliance cease manual reconciliations, while giving it access to strategic business insight to optimise sales channels. For example, it can now offer the right payment methods to customers, leading to optimised sales and customer personalisation.

True Alliance group head of digital, Ken Kennedy said, “Before partnering with Adyen, one of the biggest challenges we had was individual siloed relationships with many of our integrated payment vendors. This caused issues in terms of scalability and being able to offer different payment methods for our customers. With the introduction of Adyen, we were able to simplify that entire process for both our backend processes within our business, and also for our customers in terms of the different payment methods we can offer.”

True Alliance general manager of finance and administration, Noel David added, “We’re pleased to have found the perfect partner as we grow the brands in our portfolio. It has revolutionised our staff’s productivity in ways we never thought possible. For example, consolidated reporting, which we could only do once a month and which took us a week to complete, is now reduced to just a little over an hour a day. By adopting efficient and user-friendly payment solutions, our team can focus on what truly matters – delivering exceptional customer experiences.”

True Alliance was cognisant a new payments partner would need to provide enhanced fraud protection, which Adyen deployed through its built-in detection and prevention solution, RevenueProtect. True Alliance is now able to implement more robust security protocols, ensuring that transactions are safe and secure.

“Adyen’s platform is designed to scale, and I’ve seen what the platform can deliver as we rolled out across all 19 brands. We estimate we’ll save AUD 1.4 million a year just switching to Adyen – our fraud rates are now nearly zero, and that’s had an amazing impact on our business,” David added.

Adyen country manager for Australia and New Zealand, Hayley Fisher commented, “Businesses like True Alliance that operate across multiple channels with multiple brands, need a unified approach to payments technology to unlock growth and drive efficiencies. A single view of transactions not only optimises operations, but provides fast, invaluable insights. We’re thrilled to support True Alliance to bring to life seamless experiences for its customers across online and in-store, while protecting its brands in a rising age of fraud.”