Leading mobile wallet provider, Stocard has unveiled its new brand identity, following its acquisition by leading global retail bank, payments and shopping service, Klarna, enabling consumers to virtually gather loyalty cards in one single place and receive personalised offers.

The rebranding, which sees Stocard adopt Klarna’s ‘Smoooth’ brand identity across all touchpoints, marks the next step of Stocard’s integration into the Klarna ecosystem and allows for commercial and technological synergies between the two companies.

Stocard founder and domain lead, David Handlos said, “We could not have imagined a better home for Stocard than Klarna. We both share the same customer obsession and our new look and feel reflects this joint mission.

“With its high-touch design language and captivating photography, Stocard’s new Klarna-fied branding both enhances our user experience and helps us better attract new audiences. Our users and retailers can look forward to powerful new features coming their way soon as we tap into Klarna’s talent and resources.”

The Stocard app allows consumers to virtually store their loyalty cards, collect coupons and rewards and receive personalised offers. For retailers, the Stocard app offers a channel to engage consumers, drive traffic, sales and loyalty.

Klarna chief product officer, David Fock commented, “At Klarna, we want to help consumers save time and money every time they pay, whether that is online or in store. With its clever mobile wallet solution, Stocard fulfills this promise, making it the perfect addition to the Klarna family.

“By putting the consumer at the heart of every interaction, Klarna has flipped the script on how a bank should act, and this is reflected in our ‘Smoooth’ look and feel. With the rebranding of Stocard we are now transporting the ‘Smoooth’ experience to Stocard’s consumers and retailers.

“Above and beyond significantly broadening Klarna’s global footprint by 47 million consumers across 25 new markets, the acquisition of Stocard also allows us to embed the deep intelligence packed into Stocard’s payment and marketing technology into the Klarna app, with exciting new features to be announced soon.”