Square has expanded its hardware portfolio by introducing Square Register, the only all-in-one payments device with seller and buyer-facing screens available for Australian businesses to buy outright.
The launch coincides with Square’s five-year anniversary in the Australian market, when the company started helping small businesses accept card payments using their own smartphone with the first Square Reader, and now the company is growing with its sellers.
“Our new hardware is designed specifically to give bigger and more complex businesses better options when it comes to choosing a payments platform,” Square hardware product lead, Thomas Templeton said.
Businesses of all sizes including multi-location retailers will benefit from Square Register as it is designed to help them sell easily, quickly, and more safely.
The end-to-end solution enables businesses to manage their operations from one place, including inventory, point-of-sale, employees, click and collect, and deliveries. It also includes a built-in seller screen and a detachable customer-facing screen, with an extension cable that will enable businesses to serve customers in a COVID-safe manner with social distancing.
Bespoke plant store, The Borrowed Nursery in Queensland, has been using the new Square Register since 2020 as part of an early trial in Australia.
“As we grow, open new stores and manage an online store, we need to have the systems to help us easily see our whole world in one place, Square Register is the perfect technology for what we need to continue and accelerate our growth,” founder, Lauren Lance said.
“Our customers are feeling the benefit, too. Many of our regulars have commented about how impressed they are with the transparency that the two screens bring. As we add items to their order, our customers can see exactly what they’re paying. It’s a huge benefit for us.”
The launch of Square Register is a pivotal growth point for the company as it expands to suit the needs of bigger business, according to Square Australia head of business development, Colin Birney.
“We’ve seen a huge lift in the number of Aussie businesses turning to trusted technology platforms, like Square, to help them adapt to this really challenging business environment,” he said.
“Traditionally, Square’s solution has been a great fit for micro and small traders who couldn’t accept card payments, but the rapid evolution of our products, from eCommerce to QR ordering and sophisticated countertop hardware, now enables larger and multi-location sellers to thrive on our platform too.”
Square Register is available online at square.com or exclusively through Officeworks stores. The device retails for $1,099 with one flat transaction rate of 1.6% for all card types. Additionally, businesses will receive 24/7 phone support, a two-year warranty, and the ability to try the hardware risk-free for 30 days.