Noni B expects an improvement in its net profit for the 2012 financial year in comparison to last year.

The retail fashion group expects after tax profit to range from $2.5 to $2.6 million – over $2 million more than the company’s reported after-tax profit last year.

“‘We are pleased with this improved result, which reflects our focus on providing personal service to our customers,” said David Kindl, joint managing director. 

“We continue to invest in training our sales team in customer service; combined with our great product, loyal customers, and expense and inventory management, this has helped our performance during what continues to be a challenging retail environment.”

Sales revenue for 2012 financial year was $119.7 million, an increase of 2 per cent over the previous year, which was $117.3 million.