Oroton Group saw its online store grow by 50 per cent in 2009/10 financial year, becoming one of its top five performing stores.

According to the company, video footage of products, brand history in Chinese language and an area called ‘the studio’ to sell vintage and one-off samples assisted in the boost.

At its annual general meeting, Oroton Group executive chairman Ross Lane and CEO and managing director Sally MacDonald said the company will be adding new features to the website and will continue to invest in digital formats in the coming year.

But the highlight for the company was the formalisation of its license agreement with the Polo Ralph Lauren Corporation

“OrotonGroup has held the exclusive apparel license for the Ralph Lauren brand in Australia and New Zealand for over 20 years, and there should be no doubt that this is a business and brand that we love and will continue to nurture and grow,” Lane and MacDonald said in a joint statement.

The company also opened its first Oroton store in Hong Kong in September with two further stores expected to open in Singapore in coming months.

“We are confident that our business model and product range will do well in these new markets, and have ensured the businesses are capitalised in a way to ensure attractive shareholder returns can be maintained as we grow,” the pair said.

With net profit for the financial year to 31 July up 18.2 per cent to $23 million, the sales performance slowed to 10 per cent for Oroton and six per cent for Polo Ralph Laurent.