Leading business management platform MYOB has acquired Australian CRM and business operations software, Tall Emu, to help small and medium businesses achieve their full business potential.

Tall Emu enables full end-to-end management of business operations, offering a market leading customer relationship management tool with additional capabilities to link in key sales processes, providing a real-time view of business operations.

Tall Emu’s unique functionality includes the ability to see and track multiple sales flows including marketing and lead management, quoting and selling, online payment, back-order handling, fulfilment and delivery and post sales services.

The acquisition complements MYOB’s core capabilities in accounting and compliance, and specialised inventory and industry-specific solutions, and offers future development opportunities by bringing together end to end management alongside financial management.

MYOB general manager for SME, Emma Fawcett said that the acquisition was an exciting move which would bring more effort and focus to solving the problems that plague small business owners.

“We are delighted that we’ll be working with Tall Emu’s highly experienced team to combine our skills and knowledge so we can continue to build great software solutions that solve real business challenges for SMEs,” she said.

“As a product that is specifically designed for SMEs, we are excited by the potential for Tall Emu’s software to help our customers save time, improve efficiency and grow revenue – delivering the technology which may previously have seemed out of reach, or cost prohibitive.”

Tall Emu CEO, Mike Nash said the opportunity to work with one of the most impactful and experienced technology businesses in ANZ was a dream years in the making.

“The acquisition is a magnificent outcome for us. We are incredibly excited by the prospect of learning from the MYOB team and leveraging their decades of experience, market and brand awareness, to unlock the full potential of our software for more businesses,” he said.