White label payments enablement company, Limepay has welcomed Trent Millane as chief financial officer and Andy Mitchell as non-executive director as it strengthens its executive leadership team and board of directors.

Millane brings over 20 years’ experience to the role and joins from MediaCom ANZ where he spent four years as CFO. Prior to this, Millane was finance director at WPP AUNZ for six years. He is a chartered accountant (CAANZ) and the Treasurer and Secretary of the Charity RUOK?, a position he has held since 2013.

Mitchell is an experienced payments, credit and banking executive with a 20-year career in senior leadership roles. Mitchell was most recently chief growth officer at buy now, pay later (BNPL), Zip where he led its $40 million capital raise from Westpac and the company’s response to the ASIC enquiry into BNPL.

Limepay chief financial officer, Trent Millane.

Mitchell was also the former head of personal lending at Westpac, and a former director and chief operating officer at Infochoice. He brings significant experience from his prior senior roles with PayPal, St. George Bank, ANZ and American Express. He is currently COO of fintech scale-up Simple KYC.

Limepay CEO, Willie Pang said, “Limepay’s platform is architected with global scale in mind, and the journey from start-up to scale-up takes exemplary leadership to execute upon. Both Trent and Andy bring a great depth of insight, knowledge and experience to our company, and their calibre reinforces Limepay’s pioneering leadership position in a new category of digital payments: white-label enablement.”

Limepay non-executive director, Andy Mitchell.

Commenting on his appointment, Milane said, “What’s unique about Limepay is that it is committed to building new digital payment technologies with customer experience at the heart; to go further than providing the technology by being that trusted partner for brands to enable them to serve their customers in how they want to pay now and in the future.”

Commenting on his new role, Mitchell said, “Limepay is doing something truly different in the payments ecosystem – putting the brand first. Multiple BNPL players are vying for a share of the customers wallet at the end of the purchase journey, at the checkout, and then ultimately taking the customers loyalty to the brand away from the merchant. This is a massive problem that Limepay has built a unique solution to.”