Global financial technology platform, Intuit is launching a new ‘Business Differently’ brand platform in Australia, designed to challenge traditional views of business success, with the QuickBooks platform offering admin support to small businesses.

The QuickBooks campaign showcases Australian business owners triumphing on their own terms by playfully highlighting how the QuickBooks app navigates the intricacies of business to save time while on the go.

The campaign is live across TV, radio, social, digital and earned media rolled out by QuickBooks’ integrated agency village comprising creative agency R/GA, media agency Avenue C and PR agency, Edelman Australia.

As part of the campaign, QuickBooks has teamed up with Australian comedian, Matt Okine, to create ‘The Okine Hotline’ providing a platform to share real stories that illustrate the genuine impact of business admin on individuals, underscoring how QuickBooks is poised to redefine the journey to success for small business owners.

Intuit QuickBooks marketing director, Jane Merrick said, “The challenge for our agency partners was to talk to the real local heroes – Australian SMBs – ensuring that we could clearly articulate QuickBooks’ brand role to this audience in a different way.

“Together with our agency partners R/GA, Avenue C and Edelman, we have created an exciting campaign that supports our global brand platform, ‘Business Differently’, but is designed to resonate locally. By portraying Australian SMB owners using the QuickBooks mobile app while working on the go, we’re showing SMBs a better way to do business admin and gain precious time back in their lives.”