Global payments platform, Adyen has its partnership with home-grown healthy burger brand, Grill’d, to enhance the brand’s customer experience by optimising its payments strategy, developing a frictionless omnichannel experience, and supporting seamless international payment integration.

Four years since Grill’d first engaged Adyen to consolidate its payment methods, Adyen now processes all online transactions for Grill’d, across its table ordering (QR Codes), in-app, website, and most recently donations with Adyen Giving, helping Grill’d expand its ‘Local Matters’ community initiative from in-store to online.

With Adyen, Grill’d now has a unified platform with enhanced customisation capabilities to cater to all payment methods. Grill’d can also access customer data and insights to make informed decisions and improve its overall business strategy.

Grill’d head of digital and loyalty, Anna Pearce said, “We’ve seen authentication rates consistently above 94% month-on-month, the smooth transition to at-table-ordering via QR code and ongoing use of that service, as well as data and insights across all transacting channels.

“Ultimately, we want to make payments as seamless as possible for our Grill’d guests and Relish members to pay securely, and to have an option for everybody which Adyen has unlocked for us. From online delivery, pick-up to ordering-at-table within our 160 restaurants, Adyen is a one-stop-shop for all payment methods, which means we can offer our guests preferred payment methods, no matter how they’re ordering with us.”

Adyen has also been instrumental in helping Grill’d address security and fraud-prevention measures. Through Adyen’s RevenueProtect technology, Grill’d can implement more robust security protocols, ensuring that transactions are safe and secure, protecting both their customers and the business. 

Adyen country manager for Australia and New Zealand, Hayley Fisher added, “It’s crucial for merchants to protect their customer data and ensure secure transactions – being able to do this successfully helps businesses like Grill’d to manage customer experience and drive repeat customers. We’re thrilled to support Grill’d to achieve the goals they’ve set across their business and for our technology to help provide their customers with a seamless, secure payment experience.”

Grill’d recently deployed Adyen Giving to expand its in-store Local Matters initiative across all payment channels. Adyen Giving was implemented in six weeks including integrations and is now the solution behind Grill’d Local Matters’ donation at checkout online and in-store via QSR codes on its tables.

With an eye on global growth, Grill’d is now leveraging Adyen’s international footprint, local market payment methods and unified platform to expand to new markets.