Leading worldwide provider of payment technology and software solutions, Global Payments has launched an Australian-first omnichannel solution that provides a single customer experience combining ecommerce, in-person EFTPOS and real-time PayTo capability.

Global Payments Omnichannel utilises new market-leading Single Application Programming Interface (API) technology that generates a complete set of data providing a unified view into buying habits. This functionality enables businesses to gain deeper customer insights at scale for more relevant and personalised consumer experiences, while delivering a seamless buying experience across every channel and device.

Global Payments CEO for Oceania (Eway and Ezidebit), Masseh Haidary said the technical challenge to deliver an omnichannel experience inclusive of real-time PayTo capability required innovation and future-planning.

“Global Payments Omnichannel utilises innovative real-time technology as a differentiator and enables businesses to offer their customers best-in-class payment channel options. With future capability expansions already underway, including multi-market payments capability for global connectivity, our Single API platform is designed to adapt and grow with market needs.

“We combined local expertise accumulated across more than two decades via the Ezidebit and Eway platforms with the technological leadership of Global Payments to deliver a unified platform with significant capability.”

Global Payments head of partner acquisition for Oceania, Chevy Devudu said omnichannel capability provides vendors and merchants with added agility to accelerate their business growth.

“Partners require embedded payment flexibility as merchants need to offer a variety of ways for customers to pay for and complete transactions. Omnichannel functionality bridges the gap between the online and offline experience and our Single API technology places merchants in a better position to meet changing market demands, such as increased real-time PayTo payments adoption.”

Global Payments head of product and marketing for Oceania, Helen Flaherty said omnichannel payments will meet growing consumer preferences for individualised offerings and experiences.

“Consumers increasingly expect shopping experiences tailored to their specific needs. Whether they switch between in-store, online, mobile or other channels along the way, Global Payments Omnichannel maintains a unified customer touch point. This gives businesses a single, integrated view of the customer across their commerce channels to create experiences their customers love, which in return helps build brand loyalty.”