In an Australian-first, local fintech scale-up, Fupay has expanded into the grocery and fuel sectors with three new merchant partnerships with Foodworks, IGA Marketplace and United Petroleum, which will utilise the lifestyle money management app.

Fupay uses customer transactional data, machine learning and technology to provide a forward view of pay-cycles to inform smarter cash flow management options via Flow, the app’s cash flow forecasting solution.

Flow enables real time insights into customer eligibility for responsible payment via buy-now-pay-later and personal loans, and Fupay’s SmartSpend features provide cash back rewards and shortly, switch-and-save options based on personalised spending insights.

Fupay also allows merchants and banks to provide these features under their own brand as a white label solution. Partnerships with Fupay enable everyday spend merchants to provide short-term payment smoothing options and targeted promotional offers and rewards to customers across everyday spending categories.

Businesses can cater to both existing and new merchants through two models – Point of Sale in-store or online under the Fupay brand – or via a customisable white label option, with merchants owning their own branded payment experience and customer insights.

Fupay founder and managing director, Michael Fredericks said, “Historically, Australian merchants have exclusively offered customers credit card payment options to meet their short-term credit needs. However, the younger generations continue to turn away from the open ended ‘debt trap’ associated with credit cards, and now all merchants are realising the need to meet this growing shift.

“With traditional BNPL credit designed to increase retail merchant sales, with no affordability checks, the offering doesn’t work for everyday spending categories which may have lower margins, no discretionary up-sell agendas for fixed expenses such as rental payments; not to mention the hesitancy around responsibility concerns with some products. Fupay is the responsible solution with a holistic money management solution.”