Leading global provider of integrated commerce solutions, FreedomPay has announced the successful certification and official launch of EFTPOS Least Cost Routing on its PCI P2PE integrated payments platform in Australia. This enhances the capabilities of FreedomPay’s platform, providing a seamless and cost-effective solution for domestic and international merchants operating in the Australian market.

With the announcement of EFTPOS Least Cost Routing, FreedomPay extends its commitment to payment solutions with its integration of over 1,000 Electronic Cash Register (ECR) and point-of-service (POS) applications. Merchants now have the capability to offer fully integrated contact and contactless transactions for EFTPOS, as well as support for all popular international card schemes.

“We are thrilled to announce the successful deployment of EFTPOS Least Cost Routing on our PCI P2PE integrated payments platform in Australia. This milestone reflects our dedication to empowering merchants with cutting-edge solutions that not only enhance the customer experience but also drive operational efficiency and cost savings,” FreedomPay senior vice president of global product delivery, Tony Hammond said.

FreedomPay’s PCI P2PE solution can significantly reduce the time and costs associated with Payment Card Industry Data Security Standard (PCI DSS) compliance. Merchants can now benefit from enhanced security features while lowering overall costs of card processing.

FreedomPay’s omnichannel solution seamlessly integrates with all sales channels to deliver a consistent and user-friendly experience across the entire merchant enterprise.