One of Europe’s fastest growing fintech start-ups, Wayflyer has its sights firmly set on imminent expansion and accelerated growth in Australia’s revenue-based finance market.

Wayflyer solves the working capital problem facing ecommerce business owners by providing a range of financing, analytics, and inventory sourcing solutions to help improve cash flow, drive sales and optimise supply chains.

Founded in Dublin, Ireland by Aidan Corbett and Jack Pierse with a mission to help ecommerce businesses realise their growth potential and remove the barriers to expansion, Wayflyer has secured solid roots across Europe, Australia and North America since its 2019 launch.

Having debuted in the Australian market in March 2021, Wayflyer has already established a Sydney office, acquired a portfolio of customers and drawn substantial interest to its free data insights platform, Wayflyer Insights.

In less than one year, Wayflyer has grown its staff by more than 400%, provided $60 million to local ecommerce entrepreneurs, and is now supporting over 150 of Australia’s fastest growing ecommerce brands.

“Australia has been a big focus for us since the inception of Wayflyer. There’s a strong entrepreneurial spirit here, with thousands of eCommerce founders building incredible businesses, many of which have become household names over the last two years,” Wayflyer director of marketing, Stephen Duke said.

“These founders are paving the way for ecommerce, but traditional financing methods can’t always support their needs. That’s where we step in. We are disrupting the traditional finance process and are providing funding tailored to the needs of someone running an ecommerce business. We plan to provide another $100 million of funding to these founders as well as doubling our workforce so that we can support these businesses in more ways during 2022.”

AMR Hair & Beauty founder, Ammar Issa said it took just 24 hours to receive a sizable loan after connecting to the Wayflyer platform and submitting an application.

“I’ve worked alongside banks and government schemes in my time, but their methods of financing are outdated and add undue pressure to small business,” he said.

Another local Wayflyer customer and founder of Bhumi Organic Cotton, Dushyant Baravkar said, “Wayflyer’s specific understanding of the ecommerce landscape was a value add that other financing services couldn’t offer. The experience, end-to-end, was completely customised to our demands and ultimate vision – as a result we saw our company grow by threefold in just one year.”