Pizza chain Domino’s Pizza Enterprises (DMP) has lifted half year net profit after tax by 23 per cent from the corresponding period last year to $12.6 million.

Domino’s CEO and managing director Don Meij said the growth has been driven by its product launches and its digital business in Australia and New Zealand.

“We have seen significant results from our focus on improving the quality of pizza ingredients. We introduced free range chicken on our pizzas, took out notable amounts of fat and sodium from some of our most popular ingredients and also improved the overall taste while achieving these results,” he said.

“On a digital note, Social media is now bigger than ever for us. On Facebook we have more than 410,000 fans making us the biggest Australian Quick Service Restaurant using the social platform to connect with our customers on a daily basis.”

Operations in both Australia/New Zealand and the European markets experienced solid same store sales (SSS) performance at 8.7 per cent and 7.5 per cent respectively. Overall, the company saw an 8.4 per cent SSS growth.

Across in Europe Meij said the SSS  continued to be strong while it focused on opening more corporate stores in The Netherlands and strengthening the depth of our European management team.

“Our corporate store count in The Netherlands has also grown to 15 stores and these stores achieved SSS growth of 22.7 per cent. We have stores across France and The Netherlands achieving new heights in weekly and annual sales.”

As a result, Meij has upgraded the company’s EBITDA and NPAT growth for the 2012 full year to be in the region of 20 per cent.

“Product innovation will again make a significant contribution to our business across ANZ and Europe. We will also see record organic store growth in both Europe and Australia, having a good pipeline of store development in both markets as well as an advanced store refurbishment program in ANZ.”