Commerce media company, Criteo, has confirmed the general availability of its self-service demand-side platform (DSP), Commerce Max, giving brands and agencies a single point of entry to retail media inventory on-site and across premium publishers offsite.

Complementing Commerce Max, Criteo is expanding its retailer monetisation solution suite, offering retailers the means to tap previously unattainable demand by paving the way for the integration of marketplace and in-store monetisation technologies.

“Our focus is enabling all commerce-driven companies to buy and sell audiences engaged in shopping. The process has to be frictionless, and it has to solve for fragmentation. With this launch, we’re equipping our clients with the right tools to cut through and connect in a more unified retail media ecosystem that ultimately creates more unity across the broader advertising marketplace,” Criteo CEO, Megan Clarken said.

Commerce Max entered market testing in 2022 with leading consumer electronics retailer, Best Buy, and media investment company, GroupM, as exclusive Alpha partner. Over this period, Commerce Max enrolled 10 retailers including Best Buy, Macy’s and Shipt. Retailers who have completed campaigns have more than doubled conversion rates on average when running both on-site and offsite advertising through the platform.

Brands and agencies can use Commerce Max to access data and inventory across multiple retailers and marketplaces, finding audiences on these sites and extending these audiences offsite. This is underpinned by closed-loop measurement, enabling advertisers to determine the effectiveness of campaigns and optimise accordingly. 

Criteo has also unveiled its retailer monetisation solution suite, marking the next phase in the development of Criteo’s core monetisation technology, Commerce Yield, which will not only provide retailers and marketplaces with a complete media toolset, but also serve commerce companies such as automakers, movie theatres, transportation services, airlines and more.

Commerce Yield combines Criteo’s former Retail Media Platform with several solutions derived from recent strategic acquisitions, including:

  • Commerce Yield Marketplace: Through Criteo’s strategic acquisition of Mabaya, Commerce Yield Marketplace will help monetisation officers integrate marketplace tactics and formats.
  • Commerce Yield In-Store: The powerful union of Brandcrush and Criteo’s in-store monetisation technology, providing advertisers access to a wider range of offline inventory.
  • Commerce Yield Insights: Previously called Gradient, a cutting-edge suite of insight and data tools that provides digital-shelf insights to support enterprise-level retail media buys.