Global payments platform, Adyen has integrated Adyen for Platforms for ROLLER to enhance the customer experience for venues across all channels.

Adyen for Platforms offers a global and agile payment solution that enables platform business models to integrate payments into their offering without added operational complexity or resource constraints.

Platforms will be able to leverage Adyen’s unified commerce solution to expand quickly, manage risk, track results and gather rich customer insights across all touchpoints, from one integration.

Adyen is now welcoming guest experience platform, ROLLER, to Adyen for Platforms. ROLLER is a leading all-in-one software provider for leisure and entertainment venues that supports ticketing, access management, point-of-sale, payments and more.

By combining Adyen for Platforms, ROLLER now comes equipped with a singular and complete view of the guest journey across every touchpoint, through Adyen’s unified commerce solution.

Guest journeys that were once traditionally captured separately can now be interlinked. From the initial purchase made online to purchases such as food, drinks and gifts made physically within the venues, through to post visit sales when a guest purchases merchandise online.

The consolidated integration of data means guest data is now easily available, verified and consolidated, eliminating queuing times and friction points when navigating upgrades, downgrades or refunds.

ROLLER chief operating officer and head of payments, Will Nicholson said, “Delivering brilliant guest experiences is integral to everything that we do at ROLLER. We’re honoured to partner with Adyen, who is leading the way in payment innovation, to make this a reality across our customers’ venues globally.

“The Adyen for Platforms integration has helped us better support our customers, not only with payments processing but more importantly, from a guest experience standpoint. The robustness, scalability and data visualisation of our platform has improved significantly with Adyen.”

Adyen country manager for Australia and New Zealand, Hayley Fisher commented, “Adyen for Platforms is designed to support platforms across their unique and complex customer journey. This is why it’s important to provide a comprehensive solution that not only helps the platforms accept and manage payments but to harness the power of unified commerce to cover every customer touchpoint. In working with ROLLER, we are incredibly proud to offer a fully integrated solution that can help enhance the overall customer experience both online and offline.”