Global financial technology platform, Adyen has formed a new partnership with Prada Group to innovate the in-store payment experience and bring the company’s omnichannel commerce strategy to life.

By using Adyen’s single financial technology platform across all retail channels, Prada Group can create and deliver unique and unified luxury customer experiences.

According to Adyen’s 2024 Retail Report, more than half (55%) of shoppers will leave the online checkout or shop if they can’t pay for a product or service the way that they want. Nearly one third of survey respondents (27%) said that they no longer carry a physical wallet. 

Prada Group is working with Adyen to ensure a smooth checkout experience by leveraging Tap to Pay on iPhone in their US and Milan stores with additional markets going live in the near future.

Adyen supports Tap to Pay on iPhone to accept all forms of contactless payments including contactless credit and debit cards, Apple Pay, and other digital wallets, with no additional hardware or payment terminal. This means customers can checkout directly with a sales associate on the shop floor.

Prada Group chief information officer, Cristiano Agostini said, “We are working on scaling our omnichannel solutions on the platform to connect each sale across all channels. We need to make everything seamless. We believe Adyen is the right partner to help us collect and manage all our payments data efficiently.”

Adyen is also helping Prada Group migrate its payment infrastructure to a single omnichannel platform to maximise transactional data across channels and deliver a single view of their customers.

Adyen chief commercial officer, Roelant Prins added, “We’re working with Prada Group to deliver a bespoke, luxury experience from start to finish for customers. For luxury brands, the human connection in store at the point of purchase must be memorable. Technology, though totally invisible to the human eye, allows for an even more streamlined shopping experience which for Prada Group is essential.”