Clothing brand, G-Star RAW has teamed up with Avaya to enable seamless collaboration between staff across its global locations, while reducing the burden on its IT team.

Using Avaya Cloud Office by RingCentral, G-Star has equipped its teams to handle the large number of calls they receive from customers, partners, investors, co-workers and other stakeholders – covering everything from payroll to return policies. The solution has also created cost-efficiencies over the legacy Avaya system that was previously in place.

“The quality of support we got – and still get – from Avaya is well received. But the TCO for Avaya Cloud Office was less than what we were paying to run our legacy phone system,” G-Star IT manager, Edwin Blaak said.

“On top of that we retain the Avaya name. You know the system is going to be reliable and high-performing, and our teams are familiar with Avaya. Everything has a similar look and feel, which means less interruption trying to train and teach employees how to use a new system.”

The adoption of Avaya Cloud Office enables G-Star employees to flexibly communicate anywhere, anytime, using any device to better serve customers, work more productively, and handle tasks from any device.

The solution has also eased the burden on G-Star’s IT team, allowing them to manage users and the way they consume the platform’s services. As the solution is cloud-based, updates are delivered automatically.

“Previously we had to come in at midnight to manually perform upgrades. With Avaya Cloud Office everything is included, allowing us to focus on higher priority IT initiatives,” G-Star telecom manager, Marco Warmerdam said.

Avaya managing director for Benelux, Michiel Noordermeer added, “We’re delighted that we were able to provide the additional flexibility G-Star required with Avaya Cloud Office. On all the metrics that count – increase worker productivity, user satisfaction, and total cost of ownership – the solution has delivered for G-Star.”