Woolworths has completed the implementation of analytic data solutions company Teradata’s data warehouse appliance platform in collaboration with Teradata professional services.

The database software and hardware will be used to help the grocery store chain integrate the continuous rising volumes of customer data.

”Woolworths’ decision to go with Teradata is part of an on-going program of business and technology investment, renewal and expansion,” said Priscilla Patroni, Woolworths business technology services. “We see growth ahead of us and this system will enable this by providing the analytic insight we want – to see our customers more clearly and serve them more personally.”

The Teradata Data Warehouse Appliance is a fully integrated, scalable platform with Teradata nodes, industry-standard, enterprise-class storage, and the Teradata Database and utilities.

This will mean Woolworths’ data warehouse will receive fresh data from transactions across the enterprise, including daily point-of-sale information.

“Woolworths is a consumer-centric business in which the data they manage is a valuable contributor to the quality of customer experience, and they are careful about their investments in information technology,” said Andrew Blamey, director of sales and marketing, Teradata, South Pacific Area.

“Woolworths chose Teradata because only our database analytic solutions were able to fully meet their demanding business and technology requirements.”