Woolworths has launched a pre-paid mobile service with no hidden charges, no caps, no peak or off peak rates and no lock-in contracts.
Alex Cochran, business manager for Woolworths Everyday Mobile said that feedback from customers indicated the amount of plans, caps and bonuses available in the market was confusing.
“Woolworths Everyday Mobile cuts through the confusion and offers call rates that are easy to understand. There are no unnecessary extras, no lock-in contracts and no hidden charges making it the perfect choice for people who just want a simple mobile solution,” he said.
With 15 cents flagfall and 15 cents for 30 seconds customers can make standard voice calls for as little as 30 cents. Customers can also send standard text messages to mobile numbers for 15 cents within a 100-day credit expiry period.
Everyday Mobile SIM packs cost $2 and are available from Woolworths supermarkets, BIG W and Dick Smith stores across Australia. Customers also receive $10 off their first recharge until 30 September 2009 when purchased in the same transaction as an Everyday Mobile SIM card.
“Everyday Mobile suits customers who want a straight forward pre-paid mobile offer without complicated conditions. We’re offering low-cost talk and text – it’s that simple,” said Cochran.
The product is a SIM-only service and customers can simply purchase a SIM card which can be used in any unlocked approved mobile handset. There are more than 3000 sites across Australia where customers can recharge their Everyday Mobile account including Woolworths Supermarkets, Safeway, BIG W, Dick Smith, Dan Murphy’s and BWS stores and participating Caltex Woolworths co-branded fuel outlets.
Customers can recharge their account in denominations of $20, $30 or $50.
“Customers will be able to recharge online, over the phone, when they fill up their car or when they pop in to grab some milk and bread at their nearest Woollies supermarket,” he added.
Woolworths Everyday Mobile uses the Optus GSM mobile network. Customers can port their existing mobile number or choose a new pre-paid mobile number when they purchase their Woolworths Everyday Mobile SIM pack. Customers can also view their account balance and manage their mobile account online.