By Aimee Chanthadavong

Thorn Group-owned business Cashfirst is expanding its online financial services business with the opening of its first pilot store in Campbelltown, Sydney.

Cashfirst general manager Richard Shepherd told RetailBiz this will allow the company the opportunity to better target customers and to provide them a more intimate service. 

“The decision to open the Campbelltown store is mostly to do with targeting our customers better,” he said. 

“The store lets us be closer to our customers, which means we can make better decisions. Face to face, there’s a lot more intimacy, so we can make more informed decisions when it comes to giving loan approvals.” 

But this isn’t the first time Cashfirst has made its presence in the physical retail space. It was previously a product that was offered through Thorn Group’s Radio Rentals outlets. 

“Radio Rentals is a very different brand but Cashfirst does complement it well. We have also learnt a great deal from the launch of this store and will incorporate these learning’s into the roll out of a number of other new stores”