In an aim to enhance the customer experience, Stockland has launched a free mobile app to more 30 of its shopping centres across Australia.

The ‘My Stockland’ location-based app provides customers with key centre information including centre promotions, new store details as well as tools such as a shopping list pad and savings calculator

Doug Addis, general manager property management, said Stockland has embraced the mobile trend and is expanding the ways that it reaches out to its customers.

“The rapid growth of smartphones is changing the way consumers shop and gather information, so we are really excited to give our customers easier access to information and greater convenience through this new initiative,” he said.

“The ‘My Stockland’ app will effectively connect the offline and online shopping experience, meaning shoppers can find in-store promotions on their mobile as they wander through our centres – creating a win-win for both retailers and customers.”

Stockland will also be able to interact and respond to customer queries via the app’s feedback functionality tool that allows customers to communicate directly with centre management.

To celebrate the new app Stockland has launched a Treasure Trackers competition, where shoppers play a virtual reality game to win prizes.

The developers of the Treasure Trackers app, Snepo, said Stockland is among the first in the world to use location-based gaming to engage and reward shoppers on a large scale.

“This is a completely new way of opportunity for Australian shoppers. Treasure Trackers introduces location-based gaming with an element of fun and immediacy that connects with today’s consumer in a much more interesting way,” said Ben Moir, founder and director of Snepo.