Ray White Group has deployed Tableau Software to its real estate agents to better understand data that will assist its geographical expansion strategy.

Tableau Software has allowed the property group build a customised presentation layer called documentbuilder. Originally intended to visualise market potential for prospect franchisees in certain suburbs, the company’s data team quickly realised the potential of the application for sales purposes.

As a result, thousands of real estate agents across the group leverage suburb specific sales reports to close deals and gain invaluable insights into market performance and penetration with visual dashboards and maps.

Nathan Krisanski, senior analyst at Ray White, said the uptake has exceeded expectations. “documentbuilder is the most used application ever built in the group. At peak hour more than 30 documents are being built at once, and more than 200,000 documents have been created in total in the last two years. It is what I call an automated infographic engine,” he said.

Ray White was also able to launch the Franchiser Launchpad with Tableau to make performance and sales metrics accessible to the group management, franchisees and agents from an intuitive dashboard. The software breaks down multi-dimensional data mash-ups that comes with rich data visualisations such as pie charts, which Ray White struggled to do previously.

“Ninety-eight per cent of our offices in Australia and New Zealand use the Tableau dashboards and it’s so intuitive that everyone with basic knowledge of Excel can use it in the blink of an eye,” Krisanski said.

“The spread of our market share is not even, and with Tableau as our business intelligence engine we have been able to understand the volcano effect – how to grow our business in certain geographies while avoiding direct competition between individual franchisees.”