phdcreative has partnered with Van Heusen, a division of Gazal, to bring a large format interactive touchscreen to the menswear floor of the Myer Sydney City store.

The touchscreen display is part of a concept store relaunch for Van Heusen. It will be the first large format interactive kiosk to be installed in Myer.

The kiosk provides personal styling advice and technical product information. In order to maximise customer interaction, the interface has simple navigation baths and logical, clear language to communicate product information.

phdcreative managing director Trevor Jones said the touchscreen display is designed to provide information to consumer in a non-intimidating way, which in turn will empower the customer in the purchasing process.

“This project wasn’t just about product information display and new technology. We wanted to create an interface with measurable outcomes,” he said.

“So we kept it simple with the aim to attract, engage and direct.”

The Van Heusen touch screen display provides key measurable product and brand touch points, directing customers to the next step in the purchase cycle.

The kiosk will be rolled out across Australia to 20 key Myer stores through 2013.