oOh!media has launched a sophisticated digital airport media at Sydney’s Qantas domestic airport terminal.

The digital airport offering is part of an $11 million investment to transform advertising media at Qantas’ terminals in Sydney, Melbourne, Brisbane and Perth whilst building upon the originally digital strategy started in Sydney’s T2.

The offering includes Australia’s sharpest definition digital road-side billboards at Melbourne and Brisbane airports, as well as strategically placed digital and premium back-lit advertising within the terminals Australia wide.

Brendon Cook, CEO of oOh!, said: “Advertisers will easily be able to schedule different messages on digital inventory by day part, day of week and specific airport precincts to around 30 million travellers.”

Cook also said the new airport media lets advertisers interact with high value travellers in a premium environment.

“All travellers – be they business or leisure flyers – are time poor, but the dwell time inside the terminal provides a unique opportunity to interact with them and influence their decisions,” he said.

 “The airport business is very important to us, and we are committed to continually invest and innovate to deliver premium airport advertising solutions across Australia."