Myer Melbourne has been recognised internationally as the best new department store at the 2011 Oracle World Retail Awards in Berlin.
The company was awarded the Store Design of the Year Award and won over other finalists including Carrefour Planet, Desigual, Disney Store and Tsvetnoy.
The brief for the $300m Myer Melbourne rebuild was to update a century old retail store – consolidating two stores across two city blocks into a single, modern store. Inspired by premier department stores around the world, the store has nine light filled floors, a central atrium void and showcases many of the world’s most desirable brands.
Myer group general manager marketing and brand development, Megan Foster, who was the Melbourne Project Director, said maintaining the rich heritage of Myer Melbourne was the cornerstone of the development.
“The heritage listed façade containing the famous Myer Bourke Street Windows along with the iconic Mural Hall, Melbourne’s premier ballroom housing the celebrated Napier Wallace Murals, were brought back to life as part of the rebuild,” she said.
“Every floor was designed with the customer in mind making sure we created a wonderful experience as they navigate through the store. Our flagship store now delivers fashion, beauty, entertainment and lifestyle across nine state-of-the art levels with a breathtaking atrium and centrepiece escalator.
“There is lots of natural light, outstanding product display, great amenities and space for the customer to pause and soak up the atmosphere.”