Woman is using a smart phone while she is shopping in the city. Candid shot.

Shopper engagement platform, Sprooki, has launched in Australia at Sydney’s Manly Wharf precinct through a partnership with digital solutions company Invigor Group.

The data-driven platform will allow businesses to engage with nearby visitors through their smartphones, providing customers with a more personalised shopping experience by offering mobile content that is most relevant to them.

Manly Wharf’s location at the entrance to Sydney Harbour means it is a unique transport and retail hub, catering for up to six million commuters and tourists every year. Retailers will be able to engage with these visitors through location-targeted messaging, predicative recommendations, mobile vouchers, m-commerce and digital loyalty cards.

Sprooki’s co-founder and chief innovation officer, Claire Mula, says the platform will help bring one of Sydney’s most iconic precincts up to date with the latest retail and mobile technology.

“Thanks to the partnership between Sprooki and Invigor, all Manly Wharf tenants and nearby businesses will be able to engage shoppers, tourists and ferry passengers to provide a personalised shopping experience that will translate into direct sales growth,” she says.

The Australian launch is part of a journey home for Sprooki, which was founded in Singapore by two Australian entrepreneurs and former Fairfax Digital executives—Mula and Michael Gethen—in 2011. As well as expanding into Australia, the company has announced plans to list on the ASX.

Sprooki is already successful in Asia, where it is used by shopping hubs including Lend Lease’s 313@somerset in Singapore and thousands of retailers including Forever 21, Marks & Spencer, Pie Face, Gap, and Coffee Bean and Tea Leaf.

For more information visit www.sprooki.com